observations and reports

Are You Ready for the Trend Toward Marketing Automation? : Innovation :: American Express OPEN Forum

And what does that mean anyway?  At the very least it’s part of a larger trend in automation.  Luckily, we’ll soon be helping create integrated systems to handle marketing, IT, and more.  When you can integrate processes over department boundaries, you can do two things: save money + increase internal communication (not the kind with your inner self though.  well, maybe?).